The Selling Network
I worked as a Junior Marketing Coordinator for The Selling Network, a second-hand fashion resale app, during its launch phase. In this role, I focused on social media marketing, community engagement, and brand development to support early user growth and awareness. I managed social media initiatives and helped build the company’s digital presence by launching and actively managing its Discord community.
Through Discord, I expanded outreach through engagement with 30+ resale and thrift-focused Facebook groups, driving a 40% increase in community engagement. I also conducted competitive market analysis to inform and optimize content strategy and strengthen brand positioning. Additionally, I produced 15+ videos to enhance social channels and reinforce brand identity, and planned a pop-up activation for an
L.A.- based flea market to promote the app and grow its user base through in-person engagement.
