I designed an innovative annual report concept for Dr. Martens, focused on capturing the brand’s “soul” in 2024. The project reimagines the traditional annual report as a Time Cap-SOLE, a time-capsule-inspired experience that reflects the company’s identity, resilience, and future vision during a challenging year. Created to fit inside a shoebox, the report includes a curated collection of elements, including a booklet, photo strips, receipts, and a personal letter.